What It Takes to Succeed in Today’s Retail Market

What It Takes to Succeed in Today’s Retail Market

The only constant in the market today is that there is always a new change on the horizon. With that said, what constants can you control on your end to be able and ready to adapt to the regular changes in the economy? We have a few recommendations for you to use that if executed ... Read More
 
How To Meet Today’s Consumer Expectations

How To Meet Today’s Consumer Expectations

With the ease of access to information at the touch of a button the power has drastically shifted to resting in the hands of the consumer. There’s a new set of rules for retailers to abide by to cater to their audience, and when prices can be compared between a shirt on your rack and ... Read More
 
7 Strategies for Retail Success

7 Strategies for Retail Success

#1 Have a Clear Brand Vision The most successful businesses know their purpose. Their purpose goes beyond what product they sell. Once a retailer knows their purpose they can create a culture and strong brand identity. Retailers must think about what is more appealing to customers. “We sell cute, cheap shoes” may not grab a ... Read More
 
How Technology Can Help Save the Retail Industry

How Technology Can Help Save the Retail Industry

Although the global retail industry has been struggling in recent months, technology is one way to improve the metrics of retailers. Technology makes things more convenient for retailers and the customers, while saving some costs. Some systems that help improve retail businesses include apps, drones, beacons, inventory management, and cloud systems. Apps In recent years, ... Read More
 
The Ultimate Guide to Social Media Marketing for Retail Franchises

The Ultimate Guide to Social Media Marketing for Retail Franchises

In the early 1990s, the internet became available for commercial use and since then, retailers have been using (or inventing) numerous means in order to promote their products and build brand awareness in order to draw more customers. Social media has become a powerful tool for the retail industry, especially since as many as 90% ... Read More
 
5 Ways Retail Businesses Can Get Better at Social Media

5 Ways Retail Businesses Can Get Better at Social Media

Fliers and TV commercials are no longer the best options for getting the word out about your retail business. Social media has paved the way for numerous new opportunities, and those who are utilizing them are definitely cashing in. By changing your operational strategies to suit these new forms of marketing, you are sure to ... Read More
 
10 Apps That Improve Social Media for Retail Businesses

10 Apps That Improve Social Media for Retail Businesses

Social media is a very important tool for retail businesses. Based on the statistics, social media is a significant source of sales, as well as a highly used method of consumer engagement with retail brands. According to the U.S. Department of Commerce, ecommerce sales accounted for $394.9 billion last year and online sales grew 15.1 ... Read More
 
How Does Social Media Affect Retail Communication?

How Does Social Media Affect Retail Communication?

Social media has a significant impact on retail business, from offering another online space for retailers to market their brand and products, to creating additional avenues for consumers to provide feedback and engage with retail brands. Retailers need to make some changes to build toward a sustainable future with retailing as a social event. Why? ... Read More
 
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