RetailApp™ Academy.

Millions of people around the world, working long hours in retail. However, 50% of all retail employees globally don’t receive trainings or coaching in the Retail Business.

RetailApp™ Academy is the space created to support everyone involved in the retail industry, willing to both learn and train their staff in the new way of working, so that they can professionalize their work.

RetailApp™ | Treinamento formal e profissionalização para o varejo

RetailApp™ Academy is easy to use and has been thought out and developed by specialist with long careers in the retail business, both working, managing and putting teams together. 

All that anyone interested in accessing to the training sessions have to do is to register in the platform. After choosing the training they want to do, they’ll have more instructions and details of how to participate. It wont incur in any costs or fees and, at the end of the event, a certificate is given to all participants.

RetailApp™ works alongside malls and shopping center, as well as with retail workers  federations and union, so that they can offer their members and teams access to this free training, in a way that can help them improve their malls’ shopping experiences.

We are thrilled to share this space with you.

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Proper formation is a must when it comes to professionalize a normally not qualified chore. A job position as a sales assistant is commonly considered as a “shelter” job; one that someone does when they cannot find something else, on summers, when you’re studying or when paying bills are higher than usual.

Also, one of the reasons that Retail is an industry with such a high staff rotation rate is because of the lack of training.

In esence, it appears that the job does not require a lot to be done, but as in every other aspect of any industry or activity, it takes responsibility and skill to do any task and achieve good results.

In this program, you’ll be able to run through important aspects of good sales in retail, such as: updating info of interest for the job and how to transmit it to your partners, boosting performance in sales, competition identification, staff fidelization, amongs others.


Retail has been in an evelution process since the beginning of the Internet era. The arrival of online shopping has been a great influence in its transformation, specially in the last 5 years.

Despite the fact that retail in-store is still growing yearly, e-commerce is growing at a substantially faster pace each year.

Consumer is totally connected with their smartphones, nowadays, which has made it the scenario of a gruesome battle for the shoppers’ attention. In order not to dissapear out of the customers’ mind, retail stores have to join that battle. 


The main goal of the improvement of the shopping experience is to make the client to never forget what they felt when they came to the store in the first place, how they felt interacting with your brand and how the staff took care of their requests.

The shopping experience is closely related to perception and feelings, which is something the good salesperson should have in mind at all times, so that they can help the customer in their shopping process focusing on those aspects, trying to make it as smooth as possible.


Want to be a part of RetailApp Academy?

Please complete the form below. Our advisors will contact you as soon as possible