Planning as the best strategy for retail

Planning as the best strategy for retail New year, new goals, and most importantly, the best moment for planning our sales and marketing strategies for 2020. Because, in the retail business, the product may become king, but the planning is always the queen. Identifying the most important dates for our business line is fundamental for us to, consequently, be able to create an efficient strategy that will lead us to success and to generate more revenue. That’s why we invite you to download our calendar which has all the special dates for the retail world in order to be ready…

RetailApp - The new decade of retail

2020: The new decade of retail

The new year is already around the corner with a number of innovative tendencies in the retail world. We are talking about a sector that evolves continuously and it seems to have no limits. But what will the future bring, with this new decade? The retail industry aims at augmented reality, at the instantaneousness and personalization of the customer’s experience, new tools, new concepts. The future is already here. One of the most important aspects, the industry’s digitalization will continue to strengthen itself in 2020. It will no longer be an ‘end’ by itself but instead it  will become a…

RetailApp™ | How to get better results in the next Black Friday?

How to get better results in the next Black Friday?

November is a month of opportunities in terms of boosting sales for both Latin America and the United States. The monthly calendar proposes several special events such as Black Friday, Cyber Monday and “Buen Fin”. Usually these sales push actions are extended a couple of days to increase visits to stores and / or online purchases by offering the lowest price in the product line-up.   Now we must be more effective in the processes, decisions and tasks in the retail segment. The display of products in the store must be in a striking way, feed cross-selling to awake the…

RetailApp - BI the positive impact it has on HR Management

Business Intelligence: The positive impact it has on HR Management

What is the impact of BI on HR management? The combination is perfect. Business Intelligence and Human Resources go hand in hand. How do Business Intelligence and Human Resources relate? Human-resources departments from different companies all around the world have the same issue, no matter how big or small they are. And that is the huge responsibility of hiring and keeping the right people in order to make a business grow. A minimal misjudgement could represent a big and unnecessary loss for a company. That’s why Business Intelligence (BI) has become so important, if not essential, for HR professionals. But…

RetailApp - When technology becomes the best dish in your restaurant

When technology becomes the best dish in your restaurant

There was a time when a good restaurant was only measured by the quality of its dishes. But in this day and age, that’s not enough. Technology has risen up to become a key ingredient in every restaurant recipe. That is not only inside the kitchen, but also regarding an all-around customer experience and, most of all, at the frontlines of the online counter. Being foodservice among the most competitive industries, restaurant operators should always be on the lookout for new updates and solutions. But is it possible to be more efficient? How can you make a positive impact on…

RetailApp - A unique and renewed experience both for retailers and customers

A unique and renewed experience both for retailers and customers

The future of retail is now, it’s happening. And for many companies it’s a matter of adapting to it or go home. This new generation of customers, along with everyday technology advancements, is always expecting more and more from retailers and it’s only up to them to give the appropriate answer. Some companies are taking less time than others to get used to that, but fortunately the solutions go both ways. On the one hand, the customer shopping experience is constantly evolving; and on the other hand, retail companies are catching up. According to experts, more than 55% of customers…

RetailApp - Took part of RBEWC

RetailApp took part in the first Retail & Brand Experience World Congress

With the retail industry digital revolution as the central theme, last week took place in Barcelona the first edition of the Retail & Brand Experience World Congress. RetailApp™ was one of the many participants of this encounter that brought together industry’s main actors and benchmark companies from all around the world. For Gonzalo Almada, CEO of RetailApp™, it was “a fantastic experience”. “Seeing all the brands, the news, all the interaction between different technology companies, I love it, it’s fantastic, I saw a lot of innovation”, added Almada. The Congress, which took place from May 27th to May 29th, was organized…

All the images of the presentation of RetailApp™ ONE

RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event Marcelo Monteiro, VPO Latam, Susana Barranco, Marketing Director and Gonzalo Almada CEO of RetailApp™ The complete auditorium of TOTVS for the launch of ONE. Carlos Ferreirinha was responsible for conducting the event. Carlos Ferreirinha was responsible for conducting the event. Carlos Ferreirinha before a full and expectant public in the presentation…

RetailApp - This is what happened in RetailApp ONE’s launch event

This is what happened in RetailApp™ ONE’s launch event

During a special event with over 250 assistants, most of which were CEOs and directors of companies in the retail industry, we presented RetailApp™ ONE. Our data platform has been completely renewed, to include all of RetailApp’s already known functionalities and also to add new features such as the newly integrated Digital Checklist, the inclusion of rankings in every KPI and a brand-new social module, capable of managing messaging, audio and video calls, without having to leave the app. Find out about everything that happened in the event in this note. In the city of Sao Paulo, in May 8th,…

RetailApp - RetailApp present in the Retail Pro Global Council 2019

RetailApp present in the Retail Pro Global Council 2019

Last week, RetailApp™ was part of the of the “Retail Pro Global Council”, one of the most important events in the retail industry. The gathering took place in Miami, April 4th to 6th, and it reunited more than 9,000 customers, rounding up to 159,000 points of sales in around 130 countries. Organized by Retail Pro International (RPI), one of the global leaders in management of software for retailers, the event work around three of the most influential subjects for the activity nowadays: strategy, sales and retail empowerment. In this theme, all the attendants had the chance to contact all of…

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