4 Tips to take advantage of your online presence and boost your retail store sales

4 Tips to take advantage of your online presence and boost your retail store sales

The use of technology in business has changed completely the way we buy in the 21st century, revolutionizing how companies can communicate their product offering to their final consumers. However, despite the growth shown by online shopping each year, there’s still consumers that prefer to buy in store. In the United States, according to polls ... Read More
 
How to measure, analyze and improve your client’s shopping experience?

How to measure, analyze and improve your client’s shopping experience?

Improving our client’s in-store experience always turns out to be a challenge all areas of a company should focus on. Having said that, how can we improve something if we cannot measure it properly? As we stand against an increasingly more competitive market, this premise becomes the foundation to achieve sustainability. Managing your brand’s bond ... Read More
 
Retail into the future: The keys of Transformation

Retail into the future: The keys of Transformation

Millenials, centennials, generation T. They have new ways of accessing the information; new ways of interacting and deciding in the process of purchasing. However, what most business stakeholders overlook about this scenario is that people belonging to any of these groups will be leading the new generation of store purchasing as managers, executives and directors, ... Read More
 
Webinars RetailApp #1: Translating Big Data into decisions

Webinars RetailApp #1: Translating Big Data into decisions

Next week, we will start with our Webinars Series. In this 1st edition, Gonzalo Almada, our CEO, and Alejandro Sorlozano, VP of Global Sales, will talk about how we translate data into decisions. Business Intelligence is a strong ally that can help you develop a more effective sales strategy. In this webinar, you will learn ... Read More
 
The Lowdown on Subscription Boxes

The Lowdown on Subscription Boxes

The way people purchase daily items as well as gift items has changed exponentially in the last decade alone. Online retailers have revolutionized personalization and availability of product, keeping everything anyone could want right at their fingertips. One new evolution of the online shopping experience is retail subscription boxes. A 2016 study shows that $2.6 billion ... Read More
 
How does Business Intelligence can help you in the decision making process?

How does Business Intelligence can help you in the decision making process?

The power of data has been growing year by year and 2018 was not the exception. We started talking about Big Data a while ago, then it was artificial intelligence, and now we’re talking about Business Intelligence (BI). We launched RetailApp in 2015, acknowledging the importance of translating the data into information of interest that ... Read More
 
Retail Trends to Watch Out for in 2019

Retail Trends to Watch Out for in 2019

New technology rapidly changes the way things work as well as what we need to focus on as both consumers and retailers. As 2018 comes to a close, here are some trends that we see picking up speed in the New Year. Value-Driven Consumers Millennials are the biggest consumer generation to date, which means their ... Read More
 
How Brick & Mortar Stores Can Appeal to Online Shoppers This Holiday Season

How Brick & Mortar Stores Can Appeal to Online Shoppers This Holiday Season

Each holiday season, more and more people are choosing to complete their Christmas shopping online through e-merchants such as Amazon or eBay. The convenience of being able to browse from bed and receive quick doorstep delivery has earned mass appeal. Brick-and-mortar stores haven’t completely given up, though. According to a report published on RetailDive, last year ... Read More
 
Countdown: Are you ready for Black Friday?

Countdown: Are you ready for Black Friday?

Next Thursday we celebrate Thanksgiving, a special day to meet with family and friends. But also, the most important day for retailers. If you are part of the industry, you may be already dreaming about waiting lines at your stores. People can do anything to seize the best opportunities. So, you should be ready and ... Read More
 
Prepping Your Business For Cyber Monday

Prepping Your Business For Cyber Monday

Anyone who works in retail knows that the fourth weekend of November is a landmark occasion for sales. Thanksgiving, Black Friday, Small Business Saturday/Sunday, and Cyber Monday are consistently the largest shopping days in the U.S., with a 2015 report finding that over 135 million Americans plan on taking advantage of the in-store deals and discounts ... Read More