Archive For: Uncategorized

How Brick & Mortar Stores Can Appeal to Online Shoppers This Holiday Season

How Brick & Mortar Stores Can Appeal to Online Shoppers This Holiday Season

Each holiday season, more and more people are choosing to complete their Christmas shopping online through e-merchants such as Amazon or eBay. The convenience of being able to browse from bed and receive quick doorstep delivery has earned mass appeal. Brick-and-mortar stores haven’t completely given up, though. According to a report published on RetailDive, last year ... Read More
 
Countdown: Are you ready for Black Friday?

Countdown: Are you ready for Black Friday?

Next Thursday we celebrate Thanksgiving, a special day to meet with family and friends. But also, the most important day for retailers. If you are part of the industry, you may be already dreaming about waiting lines at your stores. People can do anything to seize the best opportunities. So, you should be ready and ... Read More
 
Prepping Your Business For Cyber Monday

Prepping Your Business For Cyber Monday

Anyone who works in retail knows that the fourth weekend of November is a landmark occasion for sales. Thanksgiving, Black Friday, Small Business Saturday/Sunday, and Cyber Monday are consistently the largest shopping days in the U.S., with a 2015 report finding that over 135 million Americans plan on taking advantage of the in-store deals and discounts ... Read More
 
RetailApp is the 3rd winner of the Argentine program Jaula de Negocios

RetailApp is the 3rd winner of the Argentine program Jaula de Negocios

After a casting of more than 1,000 applicants and 60 entrepreneurs, RetailApp was selected to participate in the Season 1, the successful TV program in the country (Argentina) with more than 200,000 viewers in its last broadcast, had its 3rd winning project in chapter 11, released last Saturday at 10 p.m.   RetailApp, an innovative ... Read More
 
Personalized Physical Stores: The Future of Retail?

Personalized Physical Stores: The Future of Retail?

The rise of e-commerce brought with it a swath of retailers who could no longer keep their brick-and-mortar businesses afloat. In a struggle to stay relevant in this environment, many retailers are trying new tactics to get shoppers back into the store. One of the latest ways to enrich the shopping experience is by offering ... Read More
 
Real-World Uses of Big Data for the Retail Industry

Real-World Uses of Big Data for the Retail Industry

 Technology has changed the way retailers and customers interact. Gone are the days when a proprietor could “hang a shingle” and wait for business to come to them — today’s consumers expect to find what they are looking for online. A customer may not ever step foot into a retail establishment and yet remain a ... Read More
 
The Ultimate Guide to Social Media Marketing for Retail Franchises

The Ultimate Guide to Social Media Marketing for Retail Franchises

In the early 1990s, the internet became available for commercial use and since then, retailers have been using (or inventing) numerous means in order to promote their products and build brand awareness in order to draw more customers. Social media has become a powerful tool for the retail industry, especially since as many as 90% ... Read More
 
5 Ways Retail Businesses Can Get Better at Social Media

5 Ways Retail Businesses Can Get Better at Social Media

Fliers and TV commercials are no longer the best options for getting the word out about your retail business. Social media has paved the way for numerous new opportunities, and those who are utilizing them are definitely cashing in. By changing your operational strategies to suit these new forms of marketing, you are sure to ... Read More