Internal communication: the key to succeed in the retail industry

Internal communication is essential for any kind of business, but in retail this is even more important. It’s not enough to reach employees with just an email most of all because the people who work in stores or warehouses don’t really have time to sit in front of a computer. Yet, employees must be kept updated about what’s going on in the company in order to provide a better customer service. So… How do we solve this dilemma? The answer is through mobile apps such as RetailApp, with simple and intuitive interfaces that allow a closer communication between members of…

The future of retail is in the Internet of Things - RetailApp

The future of retail is in the Internet of Things

The retail industry, like many others, is merging technology into its operations. Process digitalization, e-commerce, Artificial Intelligence (AI) are all examples of the digital revolution that the industry is going through during the last years and that seems to be the right thing to do. In this regard, the Internet of Things (IoT) is starting to settle down in the retail business. What are the benefits and how exactly will they transform the industry? Keep on reading and find out in which direction the retail industry is going! The numbers speak for themselves. According to one of the last Global…

RetailApp - AI in resourcing planning

Artificial Intelligence in resource planning, a growing trend in retail

It is well known in the retail industry that an Enterprise Resource Planning (ERP) software is, by far, one of the best investments a business can make. Specially if it’s supplemented by AI . Each year, more and more companies are being buoyed up by this, generating results in a faster and visible way. We are talking about improving performance, customer service, and working capital, which inevitably leads to company growth. Are you thinking on taking your company to the next level? Keep reading, everything you need to know is in the numbers. It is proven that 95% of companies…

Planning as the best strategy for retail

Planning as the best strategy for retail New year, new goals, and most importantly, the best moment for planning our sales and marketing strategies for 2020. Because, in the retail business, the product may become king, but the planning is always the queen. Identifying the most important dates for our business line is fundamental for us to, consequently, be able to create an efficient strategy that will lead us to success and to generate more revenue. That’s why we invite you to download our calendar which has all the special dates for the retail world in order to be ready…

RetailApp - The new decade of retail

2020: The new decade of retail

The new year is already around the corner with a number of innovative tendencies in the retail world. We are talking about a sector that evolves continuously and it seems to have no limits. But what will the future bring, with this new decade? The retail industry aims at augmented reality, at the instantaneousness and personalization of the customer’s experience, new tools, new concepts. The future is already here. One of the most important aspects, the industry’s digitalization will continue to strengthen itself in 2020. It will no longer be an ‘end’ by itself but instead it  will become a…

RetailApp™ | How to get better results in the next Black Friday?

How to get better results in the next Black Friday?

November is a month of opportunities in terms of boosting sales for both Latin America and the United States. The monthly calendar proposes several special events such as Black Friday, Cyber Monday and “Buen Fin”. Usually these sales push actions are extended a couple of days to increase visits to stores and / or online purchases by offering the lowest price in the product line-up.   Now we must be more effective in the processes, decisions and tasks in the retail segment. The display of products in the store must be in a striking way, feed cross-selling to awake the…

RetailApp - BI the positive impact it has on HR Management

Business Intelligence: The positive impact it has on HR Management

What is the impact of BI on HR management? The combination is perfect. Business Intelligence and Human Resources go hand in hand. How do Business Intelligence and Human Resources relate? Human-resources departments from different companies all around the world have the same issue, no matter how big or small they are. And that is the huge responsibility of hiring and keeping the right people in order to make a business grow. A minimal misjudgement could represent a big and unnecessary loss for a company. That’s why Business Intelligence (BI) has become so important, if not essential, for HR professionals. But…

RetailApp - Took part of RBEWC

RetailApp took part in the first Retail & Brand Experience World Congress

With the retail industry digital revolution as the central theme, last week took place in Barcelona the first edition of the Retail & Brand Experience World Congress. RetailApp™ was one of the many participants of this encounter that brought together industry’s main actors and benchmark companies from all around the world. For Gonzalo Almada, CEO of RetailApp™, it was “a fantastic experience”. “Seeing all the brands, the news, all the interaction between different technology companies, I love it, it’s fantastic, I saw a lot of innovation”, added Almada. The Congress, which took place from May 27th to May 29th, was organized…

All the images of the presentation of RetailApp™ ONE

RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event Marcelo Monteiro, VPO Latam, Susana Barranco, Marketing Director and Gonzalo Almada CEO of RetailApp™ The complete auditorium of TOTVS for the launch of ONE. Carlos Ferreirinha was responsible for conducting the event. Carlos Ferreirinha was responsible for conducting the event. Carlos Ferreirinha before a full and expectant public in the presentation…

RetailApp - This is what happened in RetailApp ONE’s launch event

This is what happened in RetailApp™ ONE’s launch event

During a special event with over 250 assistants, most of which were CEOs and directors of companies in the retail industry, we presented RetailApp™ ONE. Our data platform has been completely renewed, to include all of RetailApp’s already known functionalities and also to add new features such as the newly integrated Digital Checklist, the inclusion of rankings in every KPI and a brand-new social module, capable of managing messaging, audio and video calls, without having to leave the app. Find out about everything that happened in the event in this note. In the city of Sao Paulo, in May 8th,…

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