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4 Tips to take advantage of your online presence and boost your retail store sales

4 Tips to take advantage of your online presence and boost your retail store sales

The use of technology in business has changed completely the way we buy in the 21st century, revolutionizing how companies can communicate their product offering to their final consumers. However, despite the growth shown by online shopping each year, there’s still consumers that prefer to buy in store. In the United States, according to polls ... Read More
 
How to measure, analyze and improve your client’s shopping experience?

How to measure, analyze and improve your client’s shopping experience?

Improving our client’s in-store experience always turns out to be a challenge all areas of a company should focus on. Having said that, how can we improve something if we cannot measure it properly? As we stand against an increasingly more competitive market, this premise becomes the foundation to achieve sustainability. Managing your brand’s bond ... Read More
 
Retail into the future: The keys of Transformation

Retail into the future: The keys of Transformation

Millenials, centennials, generation T. They have new ways of accessing the information; new ways of interacting and deciding in the process of purchasing. However, what most business stakeholders overlook about this scenario is that people belonging to any of these groups will be leading the new generation of store purchasing as managers, executives and directors, ... Read More
 
Webinars RetailApp #1: Translating Big Data into decisions

Webinars RetailApp #1: Translating Big Data into decisions

Next week, we will start with our Webinars Series. In this 1st edition, Gonzalo Almada, our CEO, and Alejandro Sorlozano, VP of Global Sales, will talk about how we translate data into decisions. Business Intelligence is a strong ally that can help you develop a more effective sales strategy. In this webinar, you will learn ... Read More
 
How does Business Intelligence can help you in the decision making process?

How does Business Intelligence can help you in the decision making process?

The power of data has been growing year by year and 2018 was not the exception. We started talking about Big Data a while ago, then it was artificial intelligence, and now we’re talking about Business Intelligence (BI). We launched RetailApp in 2015, acknowledging the importance of translating the data into information of interest that ... Read More