RetailApp_Cover-Blog-Post-DEC_EN

2020: The new decade of retail

The new year is already around the corner with a number of innovative tendencies in the retail world. We are talking about a sector that evolves continuously and it seems to have no limits. But what will the future bring, with this new decade? The retail industry aims at augmented reality, at the instantaneousness and personalization of the customer’s experience, new tools, new concepts. The future is already here. One of the most important aspects, the industry’s digitalization will continue to strengthen itself in 2020. It will no longer be an ‘end’ by itself but instead it  will become a…

RetailApp™ | How to get better results in the next Black Friday?

How to get better results in the next Black Friday?

November is a month of opportunities in terms of boosting sales for both Latin America and the United States. The monthly calendar proposes several special events such as Black Friday, Cyber Monday and “Buen Fin”. Usually these sales push actions are extended a couple of days to increase visits to stores and / or online purchases by offering the lowest price in the product line-up. Now we must be more effective in the processes, decisions and tasks in the retail segment. The display of products in the store must be in a striking way, feed cross-selling to awake the customers’…

RetailApp | How do Business Intelligence and Human Resources relate?

Business Intelligence: The positive impact it has on HR Management

What is the impact of BI on HR management? The combination is perfect. Business Intelligence and Human Resources go hand in hand. RetailApp™ | Business Intelligence: The positive impact it has on HR Management How do Business Intelligence and Human Resources relate? Human-resources departments from different companies all around the world have the same issue, no matter how big or small they are. And that is the huge responsibility of hiring and keeping the right people in order to make a business grow. A minimal misjudgement could represent a big and unnecessary loss for a company. That’s why Business Intelligence…

RetailApp™ Blog Post June

RetailApp™ took part in the first Retail & Brand Experience World Congress

With the retail industry digital revolution as the central theme, last week took place in Barcelona the first edition of the Retail & Brand Experience World Congress. RetailApp™ was one of the many participants of this encounter that brought together industry’s main actors and benchmark companies from all around the world. For Gonzalo Almada, CEO of RetailApp™, it was “a fantastic experience”. “Seeing all the brands, the news, all the interaction between different technology companies, I love it, it’s fantastic, I saw a lot of innovation”, added Almada. The Congress, which took place from May 27th to May 29th, was organized…

All the images of the presentation of RetailApp™ ONE

RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event RetailApp™ ONE | Accreditation for the event Marcelo Monteiro, VPO Latam, Susana Barranco, Marketing Director and Gonzalo Almada CEO of RetailApp™ The complete auditorium of TOTVS for the launch of ONE. Carlos Ferreirinha was responsible for conducting the event. Carlos Ferreirinha was responsible for conducting the event. Carlos Ferreirinha before a full and expectant public in the presentation…

This is what happened in RetailApp™ ONE’s launch event

In the city of Sao Paulo, in May 8th, over 250+ CEOs and directors in the retail industry were part off the launch of RetailApp™ ONE. Carlos Ferreirinha, Director of MCF Consulting and specialist of management in the luxury items business, was in charge of conducting the event. Ferreirinha, in his introductory dissertation, exposed about his point of view regarding the keys to target the brazilian consumers, identifying their main attributes and the intrinsec need for the retailers to “rethink, imagine and rebuild” in order to address the new customer profile and to align future strategies. Following Ferreirinha’s opening, a…

RetailApp™ present in the Retail Pro Global Council 2019

Last week, RetailApp™ was part of the of the “Retail Pro Global Council”, one of the most important events in the retail industry. The gathering took place in Miami, April 4th to 6th, and it reunited more than 9,000 customers, rounding up to 159,000 points of sales in around 130 countries. Organized by Retail Pro International (RPI), one of the global leaders in management of software for retailers, the event work around three of the most influential subjects for the activity nowadays: strategy, sales and retail empowerment. In this theme, all the attendants had the chance to contact all of…

HOW DOES BUSINESS INTELLIGENCE CAN HELP YOU IN THE DECISION MAKING PROCESS?

The power of data has been growing year by year and 2018 was not the exception. We started talking about Big Data a while ago, then it was artificial intelligence, and now we’re talking about Business Intelligence (BI). We launched RetailApp in 2015, acknowledging the importance of translating the data into information of interest that could help you in both yours and your team’s daily work routines. Analyzing the data your company generates and transforming them into real-time info you can use to improve your day-by-day activity has become one of our key market proposals. Now, moving on to seeing how BI is a strong ally…

RETAIL INTO THE FUTURE: THE KEYS OF TRANSFORMATION

Millenials, centennials, generation T. They have new ways of accessing the information; new ways of interacting and deciding in the process of purchasing. However, what most business stakeholders overlook about this scenario is that people belonging to any of these groups will be leading the new generation of store purchasing as managers, executives and directors, and they’ll transform regular brick-and-mortar stores into a new form of business, more closely related to their new ways of behaving. Trends indicate that most retail store staff members will reduce up to a whopping 40% less of their work time spent  in administrative chores…

4 Tips to take advantage of your online presence and boost your retail store sales

The use of technology in business has changed completely the way we buy in the 21st century, revolutionizing how companies can communicate their product offering to their final consumers. However, despite the growth shown by online shopping each year, there’s still consumers that prefer to buy in store. In the United States, according to polls made by TimeTrade to a universe of 1,000+ consumers, 70% of the people prefer to buy in store when shopping for clothing, raw food and daily use products, choosing online shopping mainly for Electronics and home appliances. 70% of the people prefer to buy in…